Amazing Selling Machine Review - Course Overview
Looking to start your own Amazon business? Starting an Amazon business can be hard and daunting. Luckily there are many courses and communities out there that can make this process relatively easy.
Amazing Selling Machine is one such popular course and community that teaches you how to start an Amazon business using its Fulfillment By Amazon (FBA) program. Amazon provides the biggest and most diverse online market by connecting buyers and sellers online. But, to make a successful business using Amazon’s shipping and selling services requires a solid strategy and business model. Amazing Selling Machine is one of the many available online courses that informs you about how to start an Amazon store using Amazon’s Fulfillment by Amazon or FBA engagement program.
FBA was launched in 2006. The FBA program is structured around third party sellers who want to use the Amazon platform to get sales. A seller who sells their products through FBA will be charged 15% of each sale, by Amazon (in addition to FBA Fees), in exchange for Amazon handling their logistics, shipping, packaging, returns and hosting products on their web-portal, on the seller’s behalf. The business idea has ended up being so successful that many other online marketplaces have adopted it as a business model for themselves.
To open an Amazon seller account is to take a big leap, which is why the Amazing Selling Machine or ASM online training aims to prepare you in finding a product, launching it and marketing it to ensure its success. While Amazon FBA has its fair share of success stories, the e-commerce industry can be daunting because of its vastness. Amazon sells more than 4000 products a minute (according to an April 2019 survey) that are generated from over 2 million active FBA sellers. These numbers look daunting and highly competitive but there are ways around the market to let your brand face lower competition and promote products enough to make you a stable and increasing income.
There are numerous courses available that teach you how to build an FBA business. Here at MrMoneyMagnet.com, we review such courses to guide you in making the best choice for yourself. Below is our Amazing Selling Machine review to see if this course on how to start a business on Amazon is worth the money.
What is Amazing Selling Machine?
Brought to you by Matt Clark and Jason Katzenback, Amazing Selling Machine is a popular annually updated course on how to start an Amazon FBA business. Offered through their website - Amazing.com - the 9-module online course aims to primarily educate new sellers on how to set up and grow their own Amazon FBA business.
ASM covers the following topics:
- How to find the right product
- Finding suppliers and procuring inventory
- Ordering Inventory and Creating Your Brand
- How to write effective Amazon listings
- How to launch your product
- Marketing techniques to drive traffic
- Scaling your business to seven-figures
The course focuses on taking a step-by-step approach to covering its material.
Before we get into reviewing the course itself, let us first take a look at the founders of the course.
The Creators of Amazing Selling Machine: Matt Clark and Jason Katzenback
Matt Clark has mentored and coached students for nearly 10 years. He is an entrepreneur and investor, and since 2012, his success in this industry has awarded him being featured on Forbes, Entrepreneur.com, CNBC, among others.
Jason Katzenback is the other founder of Amazing.com. He started his first million-dollar business in 2005, and has since generated over $120 million in sales through his own companies. Like Matt, Jason too is passionate about coaching and mentoring people to successfully create, grow, and run their own businesses.
However, being professional marketers and entrepreneurs begs to ask the question: is Amazing Selling Machine just another product that Clark and Katzenback want to sell? The course has an accumulation of knowledge that the co-creators have obtained from experience, but starting an Amazon store means entering a market that is highly saturated, competitive and ever changing. Growing in a dynamic market as this needs more than just a good product and price point. It needs a good strategy, marketing skills and scaling options. Let’s see further how the structure of this course can help you achieve this.
Structure of the Course
ASM offers over a 100 training videos, the ASM dashboard, a lifetime access to the Amazing Alliance, an active community, mentors, and a resource vault. The course offers 9 modules as below:
Module 0: Welcome module
The course begins by taking students through the ASM dashboard, giving an overview of the entire course, explaining how to set up an Amazon Seller Account, and covers how to keep your account from getting suspended
Module 1: Building your Hot Opportunity List
This part of the course covers finding products through Amazing’s “Hot Product Opportunity”. Which suggests that your product should hit 7 characteristics for it to be able to stand out and sell well.
Module 2: Evaluating Suppliers and Samples
Part of how to create a successful FBA business is choosing who you will get your product from and how. This module focuses on this crucial step and offers evaluation methods and contact templates. Further, it discusses ordering samples and shows how to calculate profit margins. The basics of branding are also discussed as part of the module.
Module 3: Ordering Your Inventory and Creating your Brand
This module goes over evaluating a product, effective ways to order inventory, creating a brand, making high-converting product listings, product packaging design, building an email list, and more.
Module 4: Building Your Brand Assets
This part of the course talks about launching your brand, setting up an Amazon store, Facebook Page, establishing your brand’s YouTube channel, generating product reviews, and building a subscriber list. The idea behind the module is to enable students to capture all opportunities online to grow their brand.
Module 5: The Perfect Product Page
As its name suggests, this module shows students how to create a product listing that stands out from the competition. It goes over creating SEO optimized product titles, writing effective bullet points and product descriptions, product shots and images, profit focused product pricing, customer emails, and more.
Module 6: The Perfect Product Launch
Arguably one of the most crucial parts of any “How to Build a Business Plan” training, this module takes a step-by-step approach to launching your product the right way. Understanding the objective of the launch, planning for launch, decoding data, structuring the campaign, getting the first reviews, optimizing price and maximizing sales are some of the things covered here.
Module 7: Optimizing and Scaling PPC
This part of the course focuses on using ads to reach your sales goals. The module covers the importance of PPC and KPIs, the Amazon Sponsored Ads platform, how to budget for ads, bid optimization, keyword optimization, and how to understand advertising reports.
Module 8: Scaling Your Sales on Amazon
As an advanced part of the course, the module focuses on optimizing traffic and conversions, Amazon ads optimization, how to relaunch upon losing rank or running out of inventory, growing your business for cash flow or cash out, the benefits of brand registry, customer service system, when to launch your next product, ways to grow your business, Amazon promotion campaigns, product variations, choosing your next product to launch, how to leverage your existing customers to launch your new product.
Module 9: Advanced Marketing and Traffic Strategies
The final and newest addition to the course, this module is all about testing new strategies and focusing on business growth. Students can expect to learn about Facebook messenger and ads to get subscribers, Amazon Attribution Beta Program, using Google ads to get subscribers and sales, how to get more out of YouTube Ads, working with influencers to launch products and drive sales, using Instagram to boost traffic, sales and reviews, and building a team to run your business
Amazing Selling Machine Price
The course, priced at $4997, is certainly not cheap, though it offers a 100% refund policy of 30 days. You can also opt for the course in 6 installments of $997 each.
The course is often pitted at a discount of 40% - 50% which can be found in the link here
Pros and Cons of Amazing Selling Machine
Conclusion - Amazing Selling Machine Review
From looking at their strategies to calculating the investment required to learn how to make a business website on Amazon, this review deems Amazing Selling Machine as an overpriced offering. Other courses on Amazon FBA cover more details that get into strategic branding and marketing, while this one focuses more on product selection instead, which may vary with different trends. Clark and Katzenback are successful investors and entrepreneurs, and they have used their own tactics when it comes to selling this course to students; there is some sentiment online that Amazing.com makes more out of Clark and Katzenback selling ASM than them doing business on FBA.
Those who want to know how to create a business on Amazon’s website could benefit from ASM if they are looking for a more straightforward guide to having their Amazon business ideas a little more short-term focused than using specific niches that could boom over time. Being a basic course has its perks, as they are easy to understand and keep up with while covering the essentials of FBA on Amazon. But obvious downsides must be underlined in red, especially when it comes to the pricing of the course, given its quality and content.
Amazing Selling Machine may be popular but it’s definitely not offering anything new, with many reviewers claiming the course content can be pieced together through YouTube videos free of cost.
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