To say that the Internet is overcrowded is like saying there is too much water in the ocean or too much sand on the beach. A quick look at the Internet Stats would reveal that there are about 2 billion websites on the internet and more than 4 billion users; about 5 billion google searches happen everyday and about 5 million posts are published each day.
This statistical breakdown is even further complicated by the fact that an average user judges your page in 5 milliseconds and an average blog reader glances or reads your content for about 15 seconds.
Capturing a readers intent in the midst of these overwhelming stats can be highly challenging. A good written content is the key to beat the statistics. A quality content, that is optimized for web usage and to maximize user experience will hold your reader's interest and soar high in search rankings.
Content is the first step towards search engine optimization. In the list of criteria’s to look for, a website which has good quality content is ranked high by Search engines. For more on what makes a quality content -Click here
However content writing is a difficult and time taking job. On an average, it takes about two to three hours to write a decent blog post. Pair it with finding the relevant pictures and linkages, it could easily take a day or couple of days for a full written blog post to be complete.
However this problem can be resolved by outsourcing your content writing needs to professional content writers who specialize in writing blog posts which are interesting, hold user attention, is plagiarism free, Grammarly checked and SEO optimized for your blog.
In this blog post today, we will cover the topic of where to buy articles for your website.
Why is Content Quality so important in SEO?
Content is what makes or breaks a website and is the pivot of your online existence.
Why?
Because content drives traffic.
A website gets traffic from 2 sources - Organic or Free Traffic and Inorganic or Paid Traffic. Inorganic traffic is mostly driven through paid ads (such as Facebook Ads, Google Ads etc.). Organic traffic gets driven by Content. While paid traffic is a short term solution most entrepreneurs take, it is the not a financially viable approach in the long term. The long term traffic solution is to publish high quality and keyword optimized content to get free traffic from search engines.
The quality of your content is important because of the following reasons:
Credibility
Quality content holds the attention of your users which in return enhances your trust factor. The longer the user stays on your website the more credibility you build with them and the search engines - specially Google. The more credible you are, the higher Google will rank your website under search engine result pages (SERPs).
Authority
An authoritative website is almost always classified as authoritative because of its content. Creating an authoritative niche is crucial to building a brand. If you provide value to your audience through content / blog posts, people will begin to look up to you as an authority in your niche and that will boost your traffic and rankings
Traffic
Search engines index web content. If your content is thin and low quality, Google is not going to recommend your site to its users. High-quality article is the first step towards ranking in the front pages of SERPs. The higher the number of blog posts that stays at the top of SERPs, the more likely you are to get free traffic.
How Does Content based SEO Work?
A search engine optimized content in common terms means optimizing your content to meet the standards of search engines. Your end goal is to rank at the top of the SERPs.
SEO has evolved over the years. If you think it is just about keyword selection and placement, think again.
The ever evolving Google algorithm now uses artificial intelligence to measure how your posts drive user behavior. The algorithm determines the importance of your webpage by a combination of factors such as relevancy of content, structure of the article, use of text and pictures and user behavior such as bounce rate and dwell time.
Relevancy
The articles must be relevant to people’s searches. This means writing content which relates to your website’s niche. For example, you should not write content about financial investments when your website is about aquariums.
Bounce Rate
Bounce rate is the percentage of visitors to your website who only view one page before they leave. For Example - if 10 people visit your website and 2 of them leave without checking out any other pages or posts on your website, then that page would have a 20% bounce rate. Google prefers websites with a low bounce rate, where users enjoy the content and navigate to other pages.
Dwell Time
Dwell time is the amount of time a user stays on your website before they navigate back to search results. The longer a user stays on your site, the more credibility you build with Google. If people stay longer on your site, it tells Google that they are enjoying the content and that you are providing value.
The above are just the basic foundations of SEO. There are also other factors which are considered for which you can read our post here. If your articles fail to meet these standards, your web pages may never rank.
Why is Buying Blog Posts Better Than Writing
Whether you are a solopreneur or an organization, writing content for your posts can be a time taking task. If you are one of those people who writes passionately, the by all means you should go ahead and write your blogs. However if you are not a passionate writer, then it does not make much sense writing your own blog posts. The reason being - the opportunity cost of writing a full blown article is high. You are better off spending time marketing your content instead of writing them.
Here are the two most important reasons why you should buy content:
#1 - Saves Time and Money:
It takes an average of 2-3 hours to write a decent blog post of about a 1,000 words. Assuming you are making $30 an hour, and you spent 2 hours writing a blog post yourself, you just lost $60 worth of your time. Instead you could have used those 2 hours to earn $60 and pay $30 to a freelance writer to write the blog post for you.
#2 - Expertise
Professional content writers have expertise in various niches. Years of writing experience have made them experts on subjects you may have limited idea about. Further , they have the time and resource to research and optimize your content to maximise user experience.
Where to Buy Articles for Your Website?
We would cover 3 sources from where you can buy articles for your website.
- Fiverr
- Upwork
- Freelancer
#1 - Fiverr:
Fiverr is a freelancing platform which connects service seekers to freelancers from around the world. The platform offers a large array of diverse talent, in all areas of freelancing making it a perfect destination if you are looking to buy blog content online. The range of services offered on Fiverr is grouped into 9 broad categories as below:
- Graphics & Design
- Digital Marketing
- Writing & Translation
- Video & Animation
- Music & Audio
- Programming & Tech
- Business
- Lifestyle
Each category further offers different options to choose from. For instance - the options under Writing and translation are as below.
The minimum price for services begin at $5 but quickly scale up depending upon the level of talent you are want to hire. Fiver also offers upmarket services category as listed below:
Fiverr Pro
Fiverr Pro is an upmarket platform for professional freelancers who have been verified as “Pro” based on their work record, quality of deliverables and feedback. Their services come at a price but the quality of deliverable is higher than regular freelancers
Fiver Business
Fiver Business allows you to create a team of professional who can act as your virtual team members, fulfilling the requirements of your business. You can choose these professional freelancers based on their profiles on Fiverr and reviews. There is also a trial period during which you can test people and accept / reject them in your team.
Pros and Cons of Fiverr
There are some Pros and Cons of Using Fiverr for outsourcing:
#2 - Upwork
Upwork is one of the biggest freelancing marketplaces in the world. There are over 12 million freelancers on the platform. Upwork is different from Fiverr as it offers prices based on a bidding process.
In Upwork you create a job requirement, providing specifics on the Project and skills required for the job and post in on their portal. Upwork will then analyze your job and match it with the best freelancers and agencies who can then apply for the job (Bid). Once people have bid for the job, you can look at their profile, sample work and even chat with them before deciding who would be best suited for your job. Once decided, you can create an online contract with your freelancer and they can begin work.
Upwork offers 3 level of memberships: Basic, Plus and Business. See the differences below:
Pros and Cons of Upwork
Below are the pros and cons of Upwork:
#3 - Freelancer
Freelancer works a little differently compared to Upwork and Fiverr because of its payment fees and features. As a client, you can either post a job and wait for freelancers to apply and bid for the job or contact a freelancer directly based on their technical skills and reviews posted online. The website is pretty fast in assigning projects as bids are received within minutes of you posting your job. Once you have analyzed and chosen the freelancer you want to hire, you and the freelancer can communicate via the chat system and get the job going.
Freelancer also does not necessitate the payment to be made upfront. The payment can be decided and made at the end of the project or in installments if the deliverable can be staggered.
Charges :
For fixed price projects, a fee of 3% or $3.00 USD (whichever is greater) is levied at the time a project gets accepted by a freelancer.
For hourly projects, a fee of 3% is levied on each payment that you make to the freelancer.
Pros and Cons of Freelancer
Below are the pros and cons of Freelancer:
Summary: Best places to buy Articles for your Website
Fiverr , Upwork and Freelancer are the 3 golden children of freelancing. However your options are not limited to these three. As good as they are - these websites can be overcrowded and overwhelming. There are other freelancing websites which you can read about here which offer premium services at affordable prices that you can avail of. More choices means greater flexibility, specialized options, ease, and affordability.
Remember, freelancers on big platforms charge a higher cost because they have to pay between 10% and 25% fee to the platform. These are also hubs for starters and amateurs, and it can take a while for you to find a good writer.
Take your time in looking for the best writer. Read their profiles and only work with writers who have a blog and whose faces are on that blog. It is easy to post fake portfolios on these platforms, so beware. Do your due diligence and only get writers who are trustworthy.
