Freedom Builder Bootcamp - Overview
Among the myriad of courses available for someone beginning their journey as an Amazon seller, finding quality ones that are not only affordable but also beginner friendly can be quite a challenge. The internet is full of success stories of people who have changed their lives by becoming full time Amazon sellers. People who were able to quit their 9-5 and enjoy travel and family time while working less. People who make it sound too easy but is it really that easy? While it is possible to do exceptionally well using Amazon’s FBA platform, it is not without its risks and challenges. Mitigating those risks can usually only be done if a seller receives appropriate training for Amazon before beginning their venture.
As a part of our series of blogs on the reviews of some of the most reputed courses on Amazon FBA, this one is dedicated to Freedom Builder Bootcamp.
The creator of this course is Greg Mercer, a veteran seller on Amazon, who is reputed for his product research tool ‘Jungle Scout’. He is commonly regarded as one of the top players in the business of listing and selling private label products on Amazon. With over a decade of experience, he ventured out to compile his learnings into a product research tool. After witnessing the immense success of Jungle Scout, he decided to release a comprehensive course that covers all the essentials that amateur sellers and aspiring entrepreneurs would need to know.
15 Second Overview of Amazon FBA:
But first let's get an understanding of what Amazon FBA is? In Fulfillment by Amazon or FBA, the seller agrees to enter into an agreement with Amazon where they send their products to a state-of-the-art fulfillment center, where Amazon is then responsible for the packing, shipping, and tracking of the products, as well as any refunds and returns for it. The sellers remain free to promote their products as per a strategy of their choosing. Amazon handles the 24/7 customer support and further provides various value added benefits to sellers such as store creation, PPC promotion, sponsored Ads etc.
About Greg Mercer
One of the most important methods in identifying the credibility of a product is by understanding the credibility of the seller. Greg Mercer, as mentioned earlier, is one of the most well-known names in the Amazon private label space. He always had a penchant for making small entrepreneurial ventures from a young age, but only began to fully explore this side of his personality when he was in college. While he majored in civil engineering, he undertook numerous side hustles in the meantime.
Once he graduated, he began to work as a corporate civil engineer while simultaneously nurturing his interest in the Amazon business.
Eventually, he found himself living a dual life, working as a corporate engineer during the day and moonlighting as an aspiring entrepreneur at night. He spent months studying the market and its trends before making his first sale in 2013. He kept working on improving his strategies and expanding his reach to build himself a solid base in the market. During this phase of his career, he began to compile his intel on Amazon listing details. This knowledge gave rise to the Jungle Scout extension in 2015.
The extension included vast amounts of information gathered from his previous experiences, specifically targeted towards Amazon and its sellers. He also set up a Youtube channel to complement his extension, which subsequently gained traction alongside the success of the tool.
By the time he launched Freedom Builder Bootcamp, he had substantial amounts of information to relay to aspiring Amazon sellers. It is a compilation of the essentials and the finer details Mercer learned over time, earning it the reputation of being one of the most comprehensive courses on understanding eCommerce.
The Modules of Freedom Builder Bootcamp ?
Freedom Builder Bootcamp is a course that spans over 30 hours, with video classes and content PDFs covering the basics and intricacies of selling. While experienced sellers also find value in this course, the reason it is our preferred choice is because it gives an incredible amount of exposure to beginners who are just getting started on Amazon FBA. Insider insight and hidden secrets of the FBA selling space is shared along with constant updates on the most recent trends and ideas. Not only does it offer a general overview of the absolute fundamentals of selling on amazon, but it also ventures into the details of private label selling. These features have made this course among the best Amazon FBA courses online.
The course is divided into 10 modules, with each covering the process of creating inventory, storing and packaging it, and finally launching your product. Let us take a better look at the courses modules and what they teach:
Module 1: Getting started with the Amazon FBA Business Model
The first module familiarizes you with the overall program and introduces the process of getting started with Amazon FBA. The students are briefed through the technical jargon of eCommerce along with an introduction to the Jungle Scout extension. By understanding the procedures behind selecting a profitable product and how to use the database to do the same, students are ready to move on to the next step.
Module 2: Product Research
The second module takes students through wisely selecting a product within a profitable niche. Students not only learn to scout for advantageous products, but also learn to evaluate their products based on the future trajectory that they might follow. Selecting a niche is given special emphasis to improve the success of your product. Products by competitors are also given an overview so that the student can have a framework that they can draw and improve upon.
Module 3: Sourcing
This module dives into the first official step of beginning your process as a seller. It dives right into what sellers need to know about sourcing, including learning the process behind negotiating prices and acquiring supplies used by competitors. It teaches students how to make connections with vendors and to sustain a good rapport with them, to ensure a constant stream of quality supplies. It also introduces Jungle Scout’s Supplier Database and how to use it effectively for future deals.
Module 4: Amazon Brand Registry
Brand and Brand Security is one of the most important things to consider when launching a product. This module guides you through the entire process of registering yourself as a seller with Amazon’s Brand Registry process. This is done to safeguard your brand and your product from potential plagiarizers and thieves from infringements.
Module 5: Shipping
The student is briefed on the Amazon Fulfillment center entirely. This module covers the rates, the storing process, and how to navigate through freight forwarding with the shipping checklist provided by the course. It teaches an aspiring Amazon FBA seller how to manage their inventory while minimizing shipping costs and long-term storage costs. Maintaining a good supply and a steady flow of products are also one of the highlighted parts of the module.
Module 6: Listing Creating
This aspect covers the steps needed to create a Search Engine Optimized Amazon FBA (SEO) listing for your product. It aids you in creating a high ranking for your product through a seven-step plan that includes good click-through rates and appropriate product images.
Module 7: Product Launch
This module focuses on the initial bits of the final phase of selling your product. It covers the methods a seller can apply to get organic sales growth, along with how to go about email campaigns and promotions. The section further covers how to optimize the different aspects of your advertising campaign to optimize them according to Amazon's FBA marketing algorithm.
Module 8: PPC Advertising
Amazon Pay Per Click (PPC) advertising is a method of advertising where the seller is charged each time their product is clicked with a potential to generate sales or conversions. This module focuses on how to structure Sponsored Product Ads, Sponsored Brand Ads and how to optimize it for the best conversions. The module further explains the benefits of Amazon FBA sponsored ads and how a seller could make use of it to increase their profit margins by going through the various methods of applying PPC Advertising in detail.
Module 9: Scaling Your Online Business
This module explains all the details on how to manage your Amazon FBA business once your product is getting consistent sales and you are starting to see a profit. The module explains what how to monitor the health of your Amazon FBA account, how to manage inventory and automate the replenishment process when inventory runs low, how to add more products to your shop and lastly outsource some of the technical details by building a team on-shore or offshore.
The module also explains the process of selling off your business when you have achieved your desired revenue goals if you intend of focus on something else.
Module 10: Advanced Seller Strategies
The last module in this course tackles what to expect once the product is out into the market and how you can expand your business outside Amazon. It covers multiple strategies a seller can use to get more sales in quality and consistency. Greg goes to great detail about how sales can be maintained and gradually increased through smart strategies.
What is the Cost of Freedom Builder Bootcamp?
The price of this course is $999, which is relatively cheaper than its competitors but still quite expensive. However we feel the course provides more than enough to justify its price. The entire course package includes the below:
- Monthly coaching sessions and tutorials with live videos
- A year-long free subscription of Jungle Scout with the extension
- Detailed seller action plan for Amazon
- Priority preference for private sessions
- Access to the customer forum and Facebook Group
- Feedback for Amazon listing
This is without a doubt one of the best Amazon FBA courses for beginners because of the depth it goes into training for how to set up a profitable Amazon FBA business. Their refund policy states that the customer is entitled to a 14-days money-back guarantee.
Freedom Builder Bootcamp also offers a free 1-hour long webinar to let people get a taste of what the course might be like while giving them an introduction on the dynamics of the e-commerce course. If compared to the competitors, this course is relatively more reasonably priced for the range of content it covers. It also ranks higher among the most credible Amazon FBA courses due to the established reputation of Greg Mercer. The scope of lessons can be useful to advanced learners as well, making this course worth its price.
Pros & Cons of Freedom Builder Bootcamp
Conclusion - Freedom Builder Bootcamp Review
Amazon FBA is a tricky platform to master. Furthermore, the massive surge of new-coming sellers on Amazon FBA in the recent years have contributed significantly to the increasing complexity in succeeding on this platform. Before you commit to becoming a full-time seller, you need to understand its complexities extremely well to make full use of its functions. Not only does it need immense amounts of dedication in the initial months, but it also requires a decent monetary investment from the seller’s end.
Training for Amazon is a task that an individual needs to be fully prepared to go all-out for. Freedom Builder Bootcamp is an excellent choice if an individual wants a verified, credible course at a competitive cost. While the initial investment might be a little high, it undoubtedly lives up to its reputation as one of the best e-commerce courses online. Their 14-days money-back guarantee also ensures that you can get a taste of the course without suffering from a financial loss. If you chooses to enroll, you will learn how to build a successful Amazon business from the ground-up while also learning how to use Jungle Scout’s product research tool.
In conclusion, Freedom Builder Bootcamp is extremely useful in familiarizing yourself with the technicalities of Amazon FBA. If you are committed to finding a way to make use of the extensive knowledge shared in this course, you will find value in Freedom Builder Bootcamp.
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