Traffic Secrets Book Review. Is it worth buying?

For any business, the biggest challenge is not to create remarkable products or services that customers would love; it is having their “customers to discover that they even exist.” Amidst today’s cut-throat competitive business environment, it is the fight to get traffic to your funnel. You may have an awesome product or an innovative service, but unless you can drive quality traffic, your business will likely fail in the long run.

Wouldn’t it be incredible if you have had a comprehensive resource that tells you pretty much everything about driving more traffic to your online business?  A single informative resource to boost your marketing performance? That’s what the book “Traffic Secrets” is all about. This book is the golden ticket to unlock the secrets of pulling more traffic to your business. 

In this post, we will do an in-depth Traffic Secrets Book Review and understand if this NY Times bestseller, by Russell Brunson, is worth your time and money. 

Let’s get started.    

What is Traffic Secrets?

“Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers” is written by Russell Brunson – a prominent digital marketing expert, the co-founder of ClickFunnels, and the New York Times Bestselling Author. The book enjoys a 4.9/5 rating on Audible and 4.7/5 on Amazon, and describes the “art and science of getting traffic (or people) to find you.” 

Russell Brunson has publicized the concept of “sales funnel” in digital marketing and through his book, he expresses his approach towards funnels and online traffic. Below is a screenshot of Russell’s interview with Mixergy, where he clearly stated the progression from the funnel to traffic. 

“For funnels, it’s like, ‘Here’s this funnel software,’ or, ‘Here’s this book that teaches you how to do funnels,’ but after you have a funnel, you need traffic.”

For marketers, it is important to achieve one goal for a customer and then direct them to another goal by identifying the logical progressions. This results in effective upselling and driving increased traffic. Let’s understand this with an example. 

Suppose a customer visits your website and subscribes to your weight loss video tutorial, say “How to Get Abs.” They buy that. Once they are on their journey of getting six-pack abs, think of an upsell solution based on the customer’s next logical progression. So, the sales pitch can be like, “You have got great abs now. Congratulations. How about if you get awesome biceps? We can help you with that too. Sign up for our training program and get going right away.” 

This is how marketers can generate leads from their sales funnel itself, suggests Russell Brunson. And that is what his book “Traffic Secrets” is all about.

Traffic Secrets Book Review - The Main Concept 

The primary idea that revolves around the book is online traffic does not come as we think, “If You Build It, They Will Come…” You make a great product or service and then wait for your dream customers to come and buy. But the harsh reality is, they never come that way. This puts forth an important question – “If I can’t get a consistent stream of traffic or new people coming into my business…Do I even have a real business?” 

The book emphasizes the fact that you do not really have to build online traffic. They are already there, looking for brands like yours. However, the secret is to identify where they are, get them onto your sales funnel, and then nurture the leads by providing value to constantly grow your list. When a business or brand does this efficiently, they already have a pool of qualified leads who are loyal and predisposed to purchase whatever you sell. 

Russell Brunson presents this sequence in a logical and simple way as shown in the image below: 

The book primarily revolves around the following concept: 

Traffic Secrets focuses on “proven” strategies to pull traffic for your sales funnel. They also have a professional course where you can learn “battle-tested principles” to drive online traffic. Check our comprehensive review of the course out here

The Book: Traffic Secrets 

The Traffic Secrets is a 352-pages book, the latest version of which was released on March 17^th, 2020. 

Traffic Secrets is crafted for modern entrepreneurs who, Russell Brunson believes, “can actually change the world.” The change will happen “because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It’ll happen because we are crazy enough to risk everything to try and make that dream become a reality,” he said. 

Unfortunately, when these aspiring entrepreneurs – with undeterred business acumen and innovativeness – fail, it is a tragedy. They risk everything to set up their own business, but lack of proficiency to drive qualified leads results in failures. And the biggest reason for this is businesses wait for people to come to them. But unless you go out in the market and spread the word, how would customers at all know that you exist? 

That’s what the book is all about – understanding who your target audience is, identifying where they are, and preparing the bait to grab their attention and get them into your sales funnel where you can nurture the leads and offer them a lucrative deal. That’s the secret the book is dealing with. “Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.” 

The book is suitable for any type of business or those who want to generate leads online. These may include: 

• Local small business - Non-profit organizations 
• B2B- Informational products 
• Consulting/coaching - E-commerce
• Blogging/affiliate - Freelancer/agency 
• Startup business - network marketing 
• Non-profit organizations 
• Informational products 
• E-commerce
• Freelancer/agency 
• Network marketing

The Secrets to Generate Traffic for your Website / Funnel 

The book Traffic Secrets shares 20 secrets that can help drive increased traffic into your sales funnels. We provide a quick sneak peek of what the book covers. 

Section 1: Your Dream Customer 

In this section of the book, you will learn how to discover who your “Dream Customer” is. Based on market research, create an avatar for each customer. This will enable you to address their pain points individually. You can group similar audiences and create a profile. Once you identify your dream customers, find where they are being most engaged online – website, social media, email, blog, etc. 

Next, create a unique sales proposition and present it in a relevant and engaging manner that instantly catches the attention of your target audiences. The book describes two ways of how you can get your brand message to reach the right people at the right time and on the right platform. Learn the secret to get “the BEST kind of traffic on the planet” that also protects your business against algorithm changes or penalties from Google or Facebook. 

Russell Brunson here unveils another “invisible second funnel” that helps determine “81% of your potential sales.” He also shares another secret where you can set up a partner program to let other high-authority blogs, sites or influencers promote your products & services, and drive their traffic to yours. Affiliate marketing is one such powerful tool to bring more relevant traffic into your funnel. 

Chapter overview - Section 1:

Section 2: Fill Your Funnel 

The second section of the book shares secrets to identify “tons of free traffic” from competitors who have your dream customers, and direct them right into your funnel. Know how you can eliminate inconsistency in marketing and generate “streams of visitors to fill your funnel.” Learn how to use the power of Social Media and create an effective 3-5 minute daily strategy that allows you to “tap into large pockets of your dream customers.” Russell Brunson also discusses how to identify the patterns and secrets to make the relevant audience follow and engage with you on social media.  

He will also tell you the secrets to leverage the search engine giant, Google, to “get your customers to find YOU,” rather than you running after them. Keeping in mind how effective content is to attract qualified leads, the author shares 6 steps to create high-quality content that continues to engage your audience, while generating new leads every day. 

Finally, in this section, the book tells how to build an engaging “Tonight Show” that “fuels ALL the social media assets you need each week.” This will enable you to translate the same into unique content, ideal for each social platform you target.

Chapter overview - Section 2:

Section 3: Growth Hacking 

In the third section of this book, the secret is to learn how to curate “hub” style landing pages that inform your target audiences about you and your company, your products or services, and most importantly, how you can address their pain points or fulfill their needs in a unique way. The author discusses 3 strategies that enable you to tap into various distribution channels and integrate your products into the same to direct new audience streams. 

Another secret you will learn from the book is a 5-step game plan that enables you to create a network of marketers who would spend their money to promote your products, and you will pay them only when they direct a referral or make a sale for you. You will also know the “7 Phases Of a Funnel” that helps convert your cold traffic into “hot qualified buyers” – who are loyal to your brand and already willing to buy your solution. 

And in the last traffic secret, you will learn three “growth hacking” adjustments you should make to scale your company, optimize your marketing campaign, and drive traffic.

Chapter overview - Section 3:

What More You Get - Traffic Secrets Bonuses?

Once you order the book – Traffic Secrets, you get several bells and whistles that you can use to further boost traffic and grow your funnel. You will be sent bonuses like the “Traffic Secrets Foundation,” which is an hour-long training video showing Russell Brunson’s Funnel Hacking Live talk.

Next, you will get “The Ultimate Unfair Advantage” by Dean Graziosi, a comprehensive presentation on information business. 

And that is not all. You will also get access to “How to Make a Video Go Viral” by Prince EA, a presentation showing ways to create videos that help improve brand awareness and influence.

Another marketing bonus you will receive is “The Ultimate Traffic Hack,” a 10x growth conference by Peng Joon.

The last perk for you is the “Traffic Secrets 30 Days Challenge,” a marketing package designed to help marketers to find the right customers, partner with “Dream 100”, optimize your offers, and convert your traffic into sales. 

Traffic Secrets Pricing 

If you buy from their dedicated website, the Traffic Secrets book is available for free. However, you will need to pay $9.95 as shipping and handling charges. International buyers will need to pay $19.95. 

 Is Traffic Secrets Worth it?

Now comes the most important question – is the book Traffic Secrets worth your money and time? 

The answer is: Absolutely Yes!

For marketers struggling to drive more traffic to their business, this book is a valuable resource and that too, for free. The author of the book is an acclaimed digital marketing expert in the industry, who already has some proven tactics in his pocket and is one of the primary proponents of the concept of sales funnel in the industry. 

It is not just any flimsy, over-hyped book on marketing tactics – but one with actionable insights that, if implemented successfully, can help drive dream customers to your sales funnel. The book takes you through a step-by-step guide, with secrets that could prove to be valuable for your business. Virtually, any level of business owner or entrepreneur can benefit from this book. 

Additionally, there are so many bonuses you get on buying this book. Together, these can be beneficial in optimizing your marketing strategy, be more relevant to your customers’ needs, and drive more sales. It is well-written, with Russell, clearly stating the traffic secrets.