Today, the digital marketplace has emerged to be more challenging than ever. With an estimated 2.14 billion global digital buyers in 2021, there are endless possibilities out there. And the hurdles are wide-ranging too!
Consumer behavior has evolved radically. People today are more informed and want “value” for their time and money. Aggressive advertisements fail to intrigue them anymore. Keeping pace with the fast-changing interests and demands of consumers, companies need to rethink their marketing strategies.
During this journey, online marketers face several obstacles in aspects of:
- Customer acquisition
- Targeting the right marketing channel
- Driving targeted website traffic
- Building trust and authority in the market
- Converting leads into paying customers
- Creating a consistent brand value
- Generating higher ROI and growing the company online
Thankfully, Russell Brunson – an online marketing expert and founder Clickfunnels, has addressed all these challenges in his bestselling books: Traffic Secrets, DotCom Secrets, and Expert Secrets.
This article provides a sneak-peek into what these books cover and whether these are worth your time and money.
Let’s dive in.
The Author - Who is Russell Brunson?
Before we get started with the books, here’s what you should know about the author – Russell Brunson, and why his expertise matters.
Russell Brunson is a serial entrepreneur and the co-founder of a software company called ClickFunnels. An avid online marketing expert and a great coach, he has a fan following of 1+ million entrepreneurs, helping them with his proven strategies, advice, and tactics to grow their business in the digital arena. And after selling thousands of copies of his books, he is also regarded as a New York Times Bestselling Author.
He is one of the key proponents of the concept of sales funnels: “a marketing strategy designed to turn cold prospects into long-term customers by funneling them through five stages.”
According to Russell Brunson, your sales funnel should not be all-in-all about giving, giving, and giving until your potential customers convert. Rather, it should engage both parties through a give-and-take approach, adding value at every step.
The key difference between Brunson’s sales funnel and AIDA-recommended sales funnel is that the former “involves getting prospects actively engaged with you at every stage of the process.” And this is indicative in all his three books – positioning your brand powerfully and engaging your audience meaningfully so that your customers come back to you again and again.
To know more about what is a sales funnel and how to create one to make money, watch this video by Russell Brunson.
DotCom Secrets: An Overview
The first book in Russell Brunson’s trilogy, and one of the bestsellers, DotCom Secrets is a comprehensive guide to Internet marketing – with actionable steps that help build and grow a company online. No fluff, no gimmicks.
The main idea of the book is – online businesses assume there are bottlenecks in their marketing approach, which impede driving enough traffic to the site and converting them into sales. The primary problem is in the sales funnel. Saying this, Russell discusses how to build an optimum funnel that adds value to your audience.
The book is an in-depth guide that shows 28 tactics and time-tested strategies that can help grow a company online using sales funnels.
Traffic Secrets: An Overview
One of the biggest challenges that most businesses face is customer acquisition. The online marketplace is cut-throat competitive and having your target audience find you amidst this clutter can be difficult. You simply cannot set up a business and wait for your customers to come to you because, unfortunately, they will never come just like that.
The book “Traffic Secrets” reveals 20+ “Unknown Secrets to Get Tons of Traffic to Any Website or Funnel.” It is Russell’s last book in the trilogy, DotCom Secrets and Expert Secrets being the other two books discussed above.
The book makes the point that businesses do not have to build traffic. Your prospects are already online. You only need to find the right channel to get your brand in front of them.
Traffic Secrets is divided into 3 sections, discussing various hacks and strategies in a step-by-step process. Through the book, you will understand how to identify your “dream customers,” where they are online, and how to lead them into your sales funnel. The author reveals the secrets to fill your funnel with the right customers and how to leverage various tools and platforms to “get your customers to find you.”
Marketers will also learn how to create out-of-the-box content that caters to their customers’ needs. In the last section of the book, Russell has explained the “growth hacking” tactics to build a consistent brand value and convert “cold” traffic into “hot qualifying buyers.”
Expert Secrets: An Overview
Amidst fierce competition that exists online, only a brand that can establish itself as an authority can achieve success in the long run.
The second bestseller in Russell’s trilogy is “Experts Secrets” which helps build authority, establishing yourself as a go-to source for valuable advice in your niche – and getting paid. The book provides a step-by-step process to become an online expert and create a mass following of potential customers who will be right away ready to pay for your advice.
Russell tells you the secrets to turn your business from being just “transactional” to “transformational.” You will learn to master the art of becoming an expert and motivate your dream customers. From finding your VOICE to offering value to your audience that “changes the lives of your customers” – the book provides frameworks, advice and tips to set yourself up as a king of the niche, create belief and trustworthiness among your audience, and become the ultimate guide for your target audience.
Conclusion
The trilogy by Russell Brunson is well-laid, easy to understand, and delivers consistent results when the steps laid out are implemented. Russell’s step-by-step approach, in-depth guide, and proven strategies have been curated based on his years of experience and testing thousands of techniques, thus, providing the best value for your time and effort. The books are 100% free and good to go if you want to establish your brand online, increase traffic flow, and grow your ROI.
