Year 2020 - 2021 halted the ways of life for many due to the global pandemic.
This included Fitness enthusiasts and gym goers who had to come up with creative ways of working out in their apartment / home instead of going to the gym. Home workouts required home equipment which led to a huge surge in the demand of home gym equipment that saw unprecedented sales in these 2 years.
The increased demand also led to cost-effective solutions being implemented by companies resulting in products that were both space and cost effective.
The Home Gym segment has a lucrative market both within the United States and Globally. In 2018, the United States alone sold fitness equipment worth $3.86 billion. Globally, the market of home gym equipment is predicted to grow by 8.5% CAGR during 2019 and 2025.
Increasing number of consumers are getting interested in home gym setups and customized exercise routines. In 2020, Americans spent a fortune on fitness equipment. From cardio machines worth $3,000, to yoga mats worth $20. Revenue on fitness equipments exceeded a staggering $2.3 billion ,between March and October. Treadmills were sold at a soaring 135% above retail price and the sale of stationary cycles almost tripled, depleting inventories.
This increased demand also resulted in increased marketing opportunities for affiliate marketers as most fitness equipment companies offered affiliate commissions for generating sales. Given the rising popularity of this niche, it is ranked as one of our top picks in the list of 50 top affiliate products to promote in 2021 and beyond
Listed below are the top 10 affiliate programs for home gym equipment niche.
Top 10 Affiliate Programs for Home Gym Equipment
#1 - Life Fitness
Life Fitness is a 45 year old company that sells gym equipment for commercial use as well as home purposes.
The company has an online store to showcase home gyms including separate segments for strength training, cardio equipment, and gym accessories. Users can also shop according to brands or sales. Shoppers can also filter their choices by price.
The price of home gym equipment starts from $600, and goes up to $9,000 for the most expensive ones.
The companies average sale reaches $3,000 which converts to $240 commissions on each sale. Affiliates also earn bonuses and incentives depending on performance.
Bowflex is a 35 year old fitness equipment company that sells innovative gym-quality machines for home use. The company sells all types of gym equipment, which includes all-in-one home gym and adjustable dumbells, exercise bike and treadmills. Their most in demand products are the Selectech series and Max Trainer.
The Selecttech series was designed to replace complete sets of dumbells and barbells with just 1 set of adjustable dumbbell and barbell. The single set of dumbbell adjusts from 10 lbs to 90 lbs and single set of barbell adjusts from 20lbs to 120 lbs. This is a huge space and money saver for people living in apartment. Costs range from $599 to $1,199
The Max Trainer equipment is a sophisticated machine that combines the use of simulations to maximise workout effectiveness. This equipment can track user capabilities and assist them to increase the forms of workout they are comfortable with, like resistance training, etc. Cost ranges from $1699 to $1999.
Bowflex’s equipment are low priced compared to other brands and hence sell easily. The brand loyalty is also unparalleled
Affiliate Commission: 3% on every sale
Cookie Duration: 30 days
#3 - Total Gym
Total Gym deals in all-in-one gym equipment weighing below 100 lbs. Chuck Norris and Christie Brinkley have endorsed the company for the past 15 years. The price range of the equipment varies from $530 to $3,795.
Consumers are eligible for free shipping on orders of more than $175. The company also offers a 30-day risk-free trial. Customers also have the option for easy and interest-free installments.
Affiliates get a commission of 3% on their DVD sales, 5% on core trainer, and up to 7.5% on full units.
Affiliate Commission: 3% to 7.5% on every Sale
Cookie Duration: 45 days
REP Fitness has an interesting range of home gym equipment like strength training and conditioning machines. Apart from treadmills, rowers, weight benches, and ellipticals, REP also sells kettlebells, squat racks, and other strength items such as balance trainers and battle ropes.
Customers can also opt to purchase packages starting from $239 to $3862, depending on the equipment they want and their customization requirements. Packages include weights and weight bars.
Although the equipment is considered sophisticated, not knowing the rate of commission is a negative marker. On the positive side, they have a wide range of equipment with a primary focus on strength and conditioning.
Affiliate Commission: Unlisted
Cookie Duration: 30 days
While most companies sell home gym equipment as all-in-one packages, Lifeline Fitness caters to smaller equipment for home exercise. These equipments are designed to give a full exercise regime.
Products include regular items such as speed ladders, training ropes, pull-up bars, weights with racks and benches, power wheels, and weighted vests. Some of these items, such as benches and racks, can cost approximately $3,000. However, the average value of the order ranges anywhere between $100 to $500.
Lifeline Fitness also caters to products catered towards strength building, recovery and mobility. Customers can find shoulder pulleys, stretching straps, massage bars, core balls, and training mats to assist recovery from accidents during a fitness routine.
The company also offers free shipping.
Affiliate Commission: 10%
Cookies Duration: 30 days
Garage Fit was established with the idea to assist customers in building their home gym with small yet functional pieces of equipment. Their products are high quality and typically engage bodyweight resistance like pull-up bars, stretch bands, and training vests to give a powerful workout.
The company emphasizes speed and agility. They have unique items such as agility rings and dots, steel matches, high jump speed ladders, thunder balls, and plyo boxes. They also have a pop-up soccer goal for target practice and improved kicking.
The company offers free shipping on purchase values of $25 and above.
Affiliate Commission: 5% to 10%
Cookie Duration: Unknown
#7 - BodyBoss
BodyBoss deals in single pieces of workout equipment designed for resistance using body weight. The products include workout bars, door anchors, handles with stretch bands, ab wheel, etc.
The company offers a package of $179. It includes all the products with instructions, one workout base, and one carrying bag. The entire home gym is completely portable and can be setup anywhere with minimum space and equipment need.
The USP of BodyBoss is that it less expensive and space-saving compared to other home-gyms on offer. Customers can use it for both cardio training as well as resistance training. The full gym comes with a one-year warranty, trainer support, and hassle-free returns.
Affiliate Commission: 10%
Cookie Duration: 90 days
Archon is a relatively new company that offers a blend of small as well as large gym equipments. The company promotes commercial-quality products at a reasonable price. The prime focus of the company is on the durability and functionality of equipment and its ease of use.
Products available are specialized gym weight plates, full pulley-system gyms, slam balls, Olympic bars, benches, racks and cages, specialty bars, cable machines, and related accessories.
The site is aesthetically designed and offers an exclusive feel to customers, following a friendly approach, that is alluring. The downside is that they have not listed commission for affiliate marketers.
Affiliate Commission: Unlisted
Cookie Duration: 45 days
TRX Training pioneers in suspension system training. Their signature product is TRX Home 2 which combines training apps and full workouts with a tracking system. It costs $150.
TRX Tactical is another product used and endorsed by the United States military. Other types of equipment include the TRX rip trainer and TRX Pro4.
The company presents a 5-year warranty, hassle-free returns, and free app access for a year.
Reasonable pricing for a complete home gym is rare. But, TRX does it well by offering space-friendly full home gym systems.
Affiliate Commission: 2.5% - 10%
Cookie Duration: 30 days
Horizon Fitness is one of the leading sellers of high-end treadmills and cross trainers. The brand offers numerous cardio workout machines such as ellipticals, indoor cycles and rowers. Horizon fitness is popular with runners and is featured in leading running magazines such as runners world. The company also provides financial assistance for the purchase of its products.
The products offered by Horizon fitness are top of the line and hence command a premium price as well. High prices drive high commissions hence affiliate marketers can expect to earn top dollars when they promote the brand. The average value of an order is over $800.
Affiliate Commission: 8%
Cookie Duration: 30 days
Summary - Affiliate Programs for Home Gym:
The Home Gym is a lucrative niche.
With the change in lifestyle post pandemic, the demand for home gyms has seen a surge and is bound to grow in the near future as more and more people leverage the comfort of working out in their own homes.
As an affiliate marketer you can start a blog explaining the idea of a home gym for people living in smaller apartments and promote cost-effective as well as space-saving products like the TRX Suspension. You can also promote weight loss and management systems, and supplements affiliated products in this same blog.
