The global beauty & makeup market size is estimated to reach a whopping $463.5 billion by 2027, registering a Compound Annual Growth Rate (CAGR) of 5.3% from 2021 to 2027. Affiliate marketing brings an opportunity for you to get a slice of this fast-growing industry and grow your revenues.
Why Join Makeup & Cosmetics Affiliate Program?
One of the biggest challenges for any affiliate marketer is to find a niche that is evergreen. The latest fads can help you gain instant profits, but what if the niche dies a quick death? You’d need to start all over again.
However, there is one industry that remains impervious to anything that comes and continues to grow year on year – the makeup and cosmetics industry. These are certain essentials (or luxuries) people will afford, regardless of what comes. Studies suggest that more and more people are becoming increasingly concerned about how they look. This has resulted in higher spending on a wide range of beauty products and services. And even men are showing a keen interest in makeup and cosmetic products, which they consider, help them look good and improve their self-confidence.
From luxury products to eco-friendly makeup, the demand is increasing rapidly – paving way for you to boost your income through affiliate marketing. Furthermore, there are several categories within the beauty industry, including skincare, color cosmetics, haircare, and fragrances. This gives you more choices to compare and pick a niche that drives good value. The beauty and makeup industry is highly competitive, with numerous prominent players. As such, you can benefit from the fight to get more affiliates at higher payouts.
So, without any delay, get started knowing the best makeup and cosmetic affiliate programs.
Top 10 Makeup and Cosmetics Affiliate Programs
If you are a blogger, website owner, content creator, publisher, or influencer, here is our list of the 7 best makeup and cosmetic affiliate programs to help you earn passive income.
Alpyn Beauty claims to be the first and only skincare line where products are made from “wildcrafted ingredients” that are sustainably harvested from the mountains of Jackson Hole, Wyoming. They have a whole range of skin serums, acid peels, moisturizers, eye balm, cleansers, masks, and other products. These skincare products help protect, strengthen, and preserve the skin and increase resiliency – making the skin look and feel soft, supple, and youthful.
Their affiliate program is suitable for bloggers, vloggers, websites, or social media influencers who work in the niche of eco-friendly makeup and skincare range. The program is managed by ShareASale and you can earn a commission of up to 20% on all online sales you generate via your affiliate links. ShareASale will provide you with all the marketing resources required to set up your affiliate campaign and drive more sales. Spread the word for sustainable skincare products and monetize your traffic to increase your revenues.
How to sign up:
Affiliate Signup Link: Click here
Cult Beauty is a trusted beauty and skincare brand that has an extensive line of cult products that are based on hundred-year-old remedies and the latest scientific advancements. Whether one needs makeup for acne prone skin or oil treatment for beautiful hair, they aim at creating efficacious products that deliver results. They specialize in a broad range of products catering to skincare, make-up, hair, bath & body, fragrance, suntan, beauty tools, and overall wellbeing.
By joining their affiliate program, you can earn a 15% commission. You get access to text links and banners that are regularly updated to help maximize the value of your affiliate campaign. An in-house design and copywriting team will also be available to provide bespoke assets for your affiliate marketing program. However, to start as an affiliate, you will need to sign up for Rakuten Marketing and complete the application form. Once approved, you can get started on your campaign.
Affiliate Commission: 15% of sales
Cookie Duration: 30 days
How to sign up:
Affiliate Signup Link Click here
Xlash Cosmetics is a cosmetic brand with an innovative product line and beauty products that help enhance your eyelashes, eyebrows, and Xlips. The products are animal and fragrance-free, and also do not contain harmful parabens or oil. It is harmless to the skin and can also be used safely with eyelash extensions. They combine natural ingredients with modern scientific techniques to create products that can help improve a women’s overall beauty. The products are also suitable for men.
If you wish to promote their innovative line of products, join their affiliate program, which is managed by ShareASale. They claim to have an average conversion rate of 4.8% and their average order value is £55. You will get access to exciting affiliate incentives and contests, promotional coupon codes, and a wide selection of creatives that are regularly updated to optimize and improve your campaigns. You will also get a monthly affiliate newsletter that will update you about the latest product launches and other offers. A dedicated affiliate manager will also be there to support you.
However, you need to be first approved by the company before you start as an affiliate. Approval confirmations typically come within 48 hours of applying. You also need to have a ShareASale account to join as an Xlash Cosmetics affiliate.
Affiliate Commission: 10% sales
Cookie Duration: 45 days
How to sign up
Affiliate Signup Link Click here
Avon is a leading social selling beauty company, with over 130 years of experience in the beauty and skincare industry. Their product portfolio includes skincare, fragrance, color cosmetics, makeup for dark circles, and personal care products. They have some iconic brands within their umbrella, such as Avon Color, ANEW, Skin So Soft, and also provide a variety of fashion products and accessories. They function through a broad network of independent sales representatives, selling Avon products across the world.
When you join the Avon affiliate program, you will be able to promote a vast selection of brands and products, which have already established a niche audience base. You can earn a 10% commission on all Avon products and your referred customers can enjoy free shipping on orders of $40 or more. At the same time, you get access to creatives and banners, with regular newsletters on the latest product launches, offers, and sneak peeks. This will enable you to optimize and improve your affiliate campaign. With regular tracking, reporting, and optimization through CJ Affiliate, you can make the most of the Avon affiliate program.
Affiliate Commission: Up to 10%
Cookie Duration: N/A
How to sign up
Affiliate Signup Link: Click here
Madison Reed is a beauty brand that has been transforming the concept of DIY hair color by providing a range of hair dyes for professional hair coloring at home. The products lend beautiful and natural colors and are free of harmful ingredients like parabens, ammonia, gluten, PPD, resorcinol, and phthalates. The haircare range is also cruelty-free and certified by Leaping Bunny. One can choose from a wide range of products like permanent hair colors, root touch up, root reboots, light works, hair treatment, color reviving gloss, styling & accessories, shampoos & hair conditioners, hair tools, and men’s hair color.
The Madison Reed affiliate program is suitable for all beauty influencers, bloggers, and hair care enthusiasts who would love to share their insights and knowledge about these products and drive more sales. And for every new sale that comes via your affiliate links, you can earn up to $50. For every hair service booked in their salon via your affiliate link, you can earn 14% of the service amount. Affiliates also get $10 as a referral bonus for each new affiliate.
Affiliate Commission:14% for every booked service, $10 - $50 for every completed goods order.
Cookie Duration: 30 days
How to sign up
Affiliate Signup Link: Click here
LOOKFANTASTIC is a UK-based online retailer of premium beauty and hair care products. They have some of the most expensive makeup products and cosmetics from premium brands like Estee Lauder, Elemis, CeraVe, Bobbi Brown, Palmers, Hourglass, and more. The online retailer has a vast selection of products in categories like skincare, hair, body, makeup, fragrance, etc.
Their affiliate program is managed by AWIN and provides you the opportunity to earn up to 10% commission on each you generate. The commission rates vary depending on the products you promote. To help affiliates attract more leads, they offer exclusive promotions and discounts. Monthly newsletters will also keep you updated about the latest trends, news, and advice.
Affiliate Commission: Up to 10% for new customers and 5% for returning customers
Cookie Duration: 30 days
How to sign up
Affiliate Signup Link: Click here
Being a makeup enthusiast, you definitely have heard about MAC Cosmetics. It is one of the world’s largest brand to provide makeup and cosmetics for years now. The Ruby Woo lipstick has remained one of the best-selling and most iconic lipsticks of all time since its release.
Did you know that MAC Cosmetics provides an affiliate program too? The brand provides a diverse product line for people of all races, ages, and genders. If you wish to join their affiliate program, you can earn up to 4% commission and guaranteed secure payment. Furthermore, to help you with more sales, when your visitors use the link on your site to make a purchase, they will receive free shipping, as well as a variety of discounts and coupons. This makeup and cosmetics affiliate program is a highly recommended program by famous beauty bloggers.
Affiliate Commission: 4%
Cookie Duration: 7 days
How to sign up
Affiliate Signup Link: Click here
If you know MAC Cosmetics, then you must also know about Charlotte Tilbury and her beauty products. This brand is a made famous from ramp models to celebrities all over the world. For over 20 years, Charlotte Tilbury has used the magic of her incredible makeup products to transform the makeup industry.
She has also created a makeup and cosmetics affiliate program through which you can promote her products on your blog. As an affiliate, you can easily join the program and feature Charlotte’s highly desirable products on your website.
Exclusive offers, the opportunity to run exclusive partnerships, real-time performance tracking and reporting, access to imagery, and banners and text links are all part of the program.
You can also earn an 8% commission paid every 30 days, as well as a commission on all sales when your visitors purchase on her website.
The experts will walk you through the process, providing you with all the information you need on best-selling products, upcoming launches, and behind-the-scenes exclusives.
Although the commission rate is not very financially rewarding when compared to other brands, you can see how popular your site can become once you start promoting this brand.
Affiliate Commission: 8%
Cookie Duration: 30 days
How to sign up
Affiliate Signup Link: Click here
Founded in the year 1927, Erno Lazlo is an international skincare brand that produces premium-quality products. The brand is well-known for resolving several skin issues, and it’s quite famous among celebrities all over the world.
The company runs an affiliate marketing program with the assistance of CJ Affiliate, a well-known affiliate network. You can easily join the program if you already have an account with this affiliate network. The commission rate is 10%, which is standard in the industry.
Some of the key benefits you can get through this makeup and cosmetic affiliate program are that if your blog has a category addressing various skin issues, you can attract many customers by promoting the brand. It will also assist your audience in obtaining world-class skin treatment via your website.
Affiliate Commission: 10%
Cookie Duration: 30 days
How to sign up
Affiliate Signup Link: Click here
Violet Grey is a known beauty company with a plethora of brands promoted by top Hollywood stars. The company has over 100 niches and luxury brands to select from for all kinds of customers.
The company runs an affiliate marketing program with the assistance of CJ Affiliate, a well-known affiliate network. Affiliates can earn up to 12% commission by promoting their main items via a product data feed. In addition to that, if affiliates decide to join Violet Grey Affiliate Program, they will get a 30-day cookie referral, and the joining process is easy for newbies. The affiliate program also treats its affiliates with a variety of deals, coupons, and other special affiliate offers, making it one of the best options for affiliate marketers.
Affiliate Commission: 12%
Cookie Duration: 30 days
How to sign up
Affiliate Signup Link: Click here
Sephora is an international beauty retail store with locations all over the world. With over 300 brands, this famous beauty company has something for every customer, from high-end to drugstore cosmetics.
The Sephora affiliate program treats your target audience with over 13,000 premium products from 300 different brands to choose from! The commission ranges from 5 to 10%, depending on the products you can sell. If you become an affiliate of Sephora, you can earn commission on all products, without brand restrictions, free shipping over $50, get exclusive newsletters, promotions, and special offers.
They have designed their program to be simple enough for new affiliates to use. They’ve also teamed up with Rakuten to give you the tools you need to earn commissions while they handle all the ordering, shipping, and billing. Even though the cookie period is only one day, the company’s popularity allows you to make a lot of sales.
Affiliate Commission: 5% - 10%
Cookie Duration: 1 day
How to sign up
Affiliate Signup Link: Click here
Summary - Affiliate Programs for Makeup and Cosmetics:
The makeup and cosmetics industry is an ever-growing and evergreen niche. Appearances matter today and as such, more people are willing to pay higher prices to enhance their look and self-confidence. Getting success as an affiliate marketer is comparatively easier than other niches, provided you choose the right affiliate program based on your target audience. Check out the affiliate programs in this article and get started on achieving your commission goals.
