ClickFunnels Review: Is ClickFunnels the Best Tool to Create Online Funnels ?
With the rapid growth in online marketing, the doors of business opportunities and entrepreneurship, are opening for everyone who has a salable idea, a plan and commitment to back it up. For most the translation of this idea to reality comes in the form of a website or funnel. However creating a website or funnel can be a time taking endeavor. Starting with the choice of a hosting company, themes, plugins etc. can be taxing on both money and time. This is where ClickFunnels steps in.
In this ClickFunnels review, we will do a detailed walkthrough of Clickfunnels and try to answer some of the frequently asked questions such as
- What is Clickfunnels?
- What is the reason Clickfunnel is so popular amongst entrepreneurs?
- Explore ClickFunnels features and its benefits for online business.
- Check out ClickFunnel pricing, and compare it with its nearest competitor Instapage.
What is Clickfunnels?
Clickfunnels is an online SAS(Software as a Service) platform that enables you to create website, landing pages and funnels without any technical expertise. Its drag and drop feature can help create a funnel or landing page in no time and with no technical knowledge. The platform is a favorite amongst entrepreneurs and blog owners because of its ease of use, compatibility to third party softwares and support community.
In the case of brick-and-mortar stores, managing a sales funnel to get more business is a simple task. However, its a little tricky for digital stores or online businesses. Digital sales funnel is often complex and involves multiple steps before a customer converts into a paying client. Further, there is a strong chance of leaks and gaps in funnels that result in leads slipping out. Unless Sales funnels, are optimized, it's difficult to maximize conversions. ClickFunnels offers neat funnel solutions that helps drive customers through strategically built funnels which increase their chances of conversion hence facilitates business growth via assured sales. A perfect example of their funnel can be seen in the below funnel to promote their best selling book - "Traffic Secrets"
Majority of Clickfunnel users are people who create Landing pages or funnels for their products and services. However you can also use the templates and integrate them to your website as well.
The Evolution of ClickFunnels.
Clickfunnels is a household name in the online marketing community. Founded in 2014 by Russell Brunson to streamline funnel or website building process, Clickfunnels has now grown to be one of the fastest SAAS (software as a service) companies in the US. As of 2021, the company has had close to $500 million is annualized revenue and more than 150,000 active users. The company is co-owned by 3 partners Russell Brunson, Todd Dickerson and Dylan Jones who each own 27% stake in the firm.
Why is Clickfunnels so Popular amongst Entrepreneurs?
The popularity of Clickfunnels lies in its ease of use. Clickfunnels was designed to be an all inclusive platform which integrates sales, email marketing, affiliate marketing, web hosting, business management and payment gateways to provide a seamless and hassle free experience for a person wishing to scale up their business.
ClickFunnels further allows businesses to automate their entire sales process by giving them the power to steer and control every stage of revenue generation while maximizing user experience.
Both of the above attributes are extremely valuable when it comes to time and money savings and tracking conversions. Clickfunnel's platform not only allows you to build landing pages, collect leads and sell products and services online but also provides advanced functionalities to prevent lead leakage, and manage both up-sells and down-sells to facilitate increased conversions.
ClickFunnels was designed to make online marketing simple. You can sell and deliver your products or services using prebuilt sales funnels and channel customers towards the purchasing decision. Its Software as a Service platform means you don't need to download any software or install any applications. Businesses can just log into their accounts using a browser and manage everything from a user-friendly dashboard.
How ClickFunnels Helps Business Owners Win More Sales
ClickFunnels lays out the path your visitors take before converting to paying customers. The solution lets you understand your sales funnel and form insights about your customers and the market. The insights enable you to make informed business decisions that are more likely to work out.
Let's illustrate a typical digital sales funnel and see how ClickFunnel makes the process more efficient.
Let's say you have an online marketing course you wish to sell to your customers. With the help of Clickfunnels, you can create
1 - A Landing Page
To get the email address of your potential customers so you can push them offers in the future
2 - An offer page
To get the customers attention and explain the details about the product as comprehensively as possible.
3 - An Up-sell page
If the customer is interested in your offer, you can up-sell a complementary product for an additional price
4 - A Down-sell page
If the customer is not interested in your offer, you can sell them an abridged version of the original product for a lesser price.
5 - Conversion
Get the Payment details
With ClickFunnels, you can view each step of the customer touchpoint. Starting from the point a visitor lands on your landing page, to the point they buy or exit the funnel without buying, everything is recorded within Clickfunnel Stats. These Stats are vital to any entrepreneur looking to maximize their Conversion Rate and ROI on paid Ads. Further, Clickfunnels is integrated with advanced email marketing software through which you can nurture leads and build strong relationship so as to retarget these customers for a future sale.
Using ClickFunnels without any Funnel Experience?
ClickFunnels is one of the most user-friendly tools you will come across in internet marketing. It requires no technical knowledge or coding. You can easily create high-quality landing pages without ever writing a line of code.
Further there are pre built and easy to use templates available which you can customize to create you own landing page, offer page etc. Below are the basic landing Page and Funnel functionalities of Clickfunnels:
1 - Create High-Quality Landing Pages and Websites:
Clickfunnels gives you the functionalities to build an entire website. The drag and drop feature can help you create stunning and high converting landing pages, offer pages that can be easily integrated into the themes of your website. Alternatively you can structure your entire website just with the templates created in Clickfunnels. ClickFunnels comes packed with a range of pre-designed templates which you can use to create your landing pages. You just need to customize the template to have a page ready to drive leads for your business.
2 - Create Sales Funnels in Minutes:
You can create a funnel variety of funnels in ClickFunnels and start selling within minutes. Some of the prebuilt funnels include:
Opt-in funnels:
Collect emails from prospects and grow your mailing list.
Sales funnels:
Create sales funnels for creating offers for your product. You can also use up-sell and down-sell techniques.
Membership pages:
Use templates to create membership sites with online registration in minutes.
Webinar funnels:
Create and run webinars using ClickFunnels or third-party software.
The Most Prominent Features of ClickFunnels
ClickFunnels offers you all the tools to set up an online business. A glance at some of the most prominent features below:
Create a Professional Online Business Platform
You can use ClickFunnels to build an online selling platform complete with functionalities like order forms, checkout pages, payment portals, and membership areas. You can also add both physical and digital products, set up their selling price, and manage end to end sales.
Customize your page
Add your own branding, logo, videos, animations, to give your page the attractive and desired outlook. All customizations are coding free.
(However, tech savvy people have the option of changing existing CSS codes for full control if they need it).
One-click Up-sells
You can maximize cart value by recommending additional products using the one-click upsell feature. ClickFunnels also lets you capture buyer information before checkout for retargeting purposes in case of abandoned carts.
Affiliate centers
You can set up your affiliate page with commission rates, payouts, downloadable banner ads, and more.
Easy Automation
You can easily automate sending notifications, broadcasts, and follow-up emails without using any external tool. Here too, you can take advantage of prebuilt templates. You can also build follow-up funnels to drive more business and increase customer lifetime value.
Run Quick Split Tests
You can maximize your traffic and conversions by running quick A/B tests. The built-in templates reduce your time to test as they are proven to work and provide results. You just need to test your headlines, copy, videos, images, buttons, and other customizations for performance.
Data and Analytics
The ClickFunnels dashboard provides insights through which sellers can keep a tab on people joining their lists, track leads, visualize their stats, and measure the performance of each funnel. Being informed always pays by helping to capitalize on customer sales, market trends and behaviors.
With Clickfunnels the whole task of creating an online business can be completed within minutes! That means you can market your product or service without any delay for quicker ROI.
ClickFunnels further offers 24/7 customer service should you run into difficulties!
ClickFunnels Pricing Strategy
With so many features, the next obvious question would be - How much does ClickFunnels cost?
ClickFunnels has 2 pricing plans-
- Starter ($97 per month): You can build up to 20 funnels and 100 pages.
- Platinum ($297 per month): ClickFunnels Platinum gives you the ability to build unlimited funnels and pages. You also get priority support and additional courses and training materials.
ClickFunnels is introducing another plan called ClickFunnels Collective. The details are yet to be determined.
ClickFunnels Vs. Instapage
People often compare ClickFunnels with Instapage. Both may have some similar features but vary when it comes to applications. Here's a quick comparison from our side-
ClickFunnels
- Ideal for selling online
- Can build and support full-fledged sales funnel for physical and digital products
- Creates multi-stage sales funnel and helps convert leads into customers
Instapage
- Suitable for creating landing pages
- Can build limited types of landing pages with flexibility
- Increased options for customization by moving page elements
ClickFunnels is geared for online sales and helps you maximize conversions. Instapage, on the other hand, is best for building landing pages.
Final Thoughts - What is Clickfunnels !
ClickFunnels empowers business owners to drive more sales by creating efficient and optimized sales funnels. You can use prebuilt templates to create custom pages, add products, and start selling in a very short time. Along with that, you can prevent lead leakage, upsell and cross-sell, and even maximize the business earned from each customer.
ClickFunnels is what you need to set up your online business, collect leads, drive conversions, and create loyal customers. The best part is you can opt for a 14-day free trial to see if it is a right fit for you!
